KTB Marketing Director Appointed to World Tourism Forum Lucerne Advisory Board

Kenya Tourism Board (KTB) Director of Marketing Jacinta Nzioka has joined the World Tourism Forum Lucerne Advisory Board as a member.

Announcing her appointment, Chairman of the Board Reto Witter said, “After a detailed talent search process, Jacinta Nzioka, Director of Marketing of the Kenya Tourism Board, has just been appointed as the 24th member and the first representative from Africa in the Advisory Board.

As Director of Marketing of the Kenya Tourism Board (KTB) Jacinta Nzioka has excellent knowledge in tourism marketing and is highly experienced in the field of community-based tourism and sustainable development.’’

Others in the six-member committee include Aboulfas Garayev (Culture and Tourism Minister Azerbaijan), Isabel Hill (Director National Travel & Tourism Office, US Dept. of Commerce), Michael Kerkloh (President & CEO Munich Airport), Simon Lehmann (President Phocuswright) and Manfred Schoenleben (CEO TMC Partners).

In her statement, Ms Nzioka said she would use the opportunity to share and deepen her personal know-how and experience in the tourism industry.

“For me this is an excellent chance to contribute actively to the future success and sustainability of tourism worldwide,” she said.

Mr Witter, on his part, said: “We provide professional advice and assistance to the World Tourism Forum Lucerne and we often act as a “door opener”. Through the extensive expertise and know-how of our members, we ensure that the Forum is always in touch with the changing times.

It is due to the commitment and networking excellence of the Advisory Board’s members that the Forum has in recent years been able to position itself as a globally relevant tourism platform.”

This comes a month before the next World Tourism Forum Lucerne to be held in Switzerland from May 4 to 5^th, 2017.

Meanwhile, Kenya Tourism Board (KTB) has also launched a new prepaid travel card in a bid to promote domestic tourism to travellers from West Africa.